This job is really about just a few things.
Automation
The whole reason that we have computers in the work environment is to do things that we either can do, but are a waste of time or just can't do all that well. One of the focuses of an IT department should be to automate away just about all of those tasks. Over time, things that are a pain in the ass to do should just be delegated down to the computers. Little bits and pieces of everyone's jobs should get easier, bit by bit.
Innovation
It's like automation taken to the next level - instead of re-inventing the wheel, or borrowing the idea of the wheel from someone else, it's inventing the wheel. These ideas and these applications make a competitive difference for the organization. They differentiate us in some way from our competitors.
Education
Technology is great, but it's pretty worthless unless people actually know what to do with it.
Maintenance
This is the not-so glamorous part of IT. It's absolutely got to get done, but it's not where the glory is. Automation can help this get easier, but it won't ever go away entirely. This is where a good portion of the short-term work lies, but it's a hindrance to getting the other work done. So this is where it makes sense to divide an
